The 4-shot framework
- 1
Hero shot (white background)
Centered, clean, item fills 80% of frame. This is the search result thumbnail.
- 2
Lifestyle shot
Item in use, in context. Builds desire. Real environment, not staged.
- 3
Detail shot
Close-up of texture, material, finish. Builds trust.
- 4
Scale shot
Item next to a common reference object (hand, coin, ruler). Eliminates returns.
Equipment that's enough
- Smartphone with good camera (last 4 years of any flagship)
- Foldable lightbox ($40)
- White poster board ($3)
- One window with indirect light
