Choosing your 5 competitors
The selection criteria
- Same category as you
- 1–2 size tiers larger than you (so they have data, but you can still compete)
- Active for 12+ months (proves they survive)
- Visible repricing (you can read their strategy)
- Mix of generalists and specialists
What to extract from each competitor
- 1
New SKUs added in last 30 days
Their R&D, free for you to evaluate.
- 2
SKUs with rising prices over 60 days
Demand is exceeding supply — there's pricing power here.
- 3
SKUs they killed in last 90 days
What didn't work — save yourself the loss.
- 4
Stock-out frequency by SKU
High frequency = either underordering or supplier issues. Either way, an opportunity.
